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TO OUR VALUED CUSTOMERS AND FRIENDS:

This edition of our Quarterly Flyer finds some of you wrapping up harvest while others are just getting started.  What a year this has been. No one needs to be reminded that 2019 has been a challenging year. Nearly every customer who I’ve talked to throughout the growing season is anxious to put this year behind them and start fresh in 2020.


There are lots of reasons to not feel good about this past year:  razor-thin profit margins, the ongoing trade war, a tough growing season, a delayed harvest for many and much more.   With a list that long, it is hard to maintain a positive outlook, but staying positive is worth the effort. Research shows positive people live longer, have better relationships, run better businesses and simply feel better about themselves.


Like you, we are in this business for the long haul and that requires planning.   As our Company prepares for 2020, I think about using two instruments, metaphorically-speaking, in our planning process---a telescope and a microscope.   The telescope represents the long view---what do we want to achieve over the longer term? What is our vision for success? The microscope represents what details do we need to adjust or change to make our long-term vision a reality.


So, what does vision and planning for the long term, have to do with positivity?   First, we all need to lead with optimism and the firm belief that something good is going to happen to our mutual businesses in 2020.   Then, we need to take a minute to think about our business and choose one thing to be grateful for and focus on it. You cannot be blessed and stressed at the same time!  And finally, get rid of those energy vampires---the negative people who tend to suck the life out of us and our business. Remember, winners don’t complain!


As the holiday season approaches, what a better time to mentally refocus and get ready for enjoying the new year.   It’s also a time to remember the good things in life that we have and be thankful for them. That’s positivity!


On behalf of everyone here at 21st Century Equipment, I want to wish you a bountiful Thanksgiving, a very merry Christmas and a prosperous and successful new year in 2020.


Sincerely, 


Owen Palm

President/CEO