Notes From Owen



Wow!  Wheat harvest is almost here.   It seems like just yesterday we were talking about getting started with corn planting.   As we get closer to harvest, remember we will be extending hours in our local Parts and Service Departments as harvest progresses northward.  And, again this year, we will be utilizing our Harvest Support Van.  This 53 foot trailer is stocked with over $150,000 worth of the next level of harvest parts that would not normally be carried at the store level.  It is already staged at our Cheyenne Wells, CO location and it too will leapfrog north as harvest progresses.


On top of support from your local Parts and Service Departments, don’t forget about our Customer Technical Assistance Center (CTAC). While this group of technical experts is located at our Ogallala, NE location, they are a readily available option for you when you are dialing your local store telephone number.  Simply press the “Technical Assistance” number when prompted.  You can also call them directly toll-free at 1-844-421-CTAC (2822).  In many cases, telephone support from CTAC may be the most expeditious way for you to quickly get the answers you need.


As you have probably noticed, “maximizing profitability” is the theme of this Flyer.   Our point is, we can’t control commodity prices, but there are things we can help you do to control costs or increase production.   In the next few paragraphs, I will outline just a few products and services we offer that can either increase production or control costs.


Soil moisture management is a top priority for most farming operations in the high plains region.   The most cost-effective way to manage your irrigation costs is to utilize soil moisture probes.  Our John Deere Field-Connect™ probes are installed by experts and are a great way to cut back on irrigation without impacting your production.   Your soil moisture data is available to you 24/7 via the highly secure web portal.


As dealers for the 360 Yield Center, we are promoting the 360 Yield Saver™.  Get ready for corn harvest now!  Traditional corn heads have gaps in the deck plates and gathering chains that result in corn kernels falling right through them.  The 360 Yield Saver™ eliminates these gaps by adding intermeshing bristles to traditional gathering chains to capture significantly more kernels.  Side-by-side tests show the 360 Yield Saver™ reduces corn head losses  by over 80%.  The 360 Yield Saver™ can pay for itself within the first season and generate more than a 75% ROI after three years.


We are also, for the first time, offering low-cost, high resolution aerial imagery services.  These services are available through our Integrated Solutions Specialists.  This service is a great way to monitor plant health during the growing season, when hopefully, remedial action can quickly be taken if abnormalities are detected.


We continue to see a strong move towards operating leases.   This is a great way to update your equipment AND improve cash flow.   We can structure payment plans that match your income streams.   Some great lease programs are available through both John Deere Financial and our internal leasing company, 21st Century Leasing, LLC.


In closing, on behalf of all the employees of 21st Century Equipment, we wish you wheat growers a bountiful and safe harvest……and the same to our hay and forage producers.  As we move into the busiest part of the harvest season, please keep the safety of yourself and others in mind at all times.


As always, I sincerely THANK YOU for your business!  We know you have a choice and we thank you for choosing 21st Century Equipment.



Owen Palm