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Live Auction Added to Benefit Concert

Sep 25, 2019, 13:15 PM

Scottsbluff, NE— 21st Century Equipment is pleased to announce that they have partnered up with Torrington Livestock, KNEB, and Kelley Bean Company to sponsor a benefit concert to support farmers affected by the Gering-Fort Laramie and Goshen Irrigation District canal breach and tunnel collapse.

This benefit concert dubbed “Farmer Strong” will feature Chancey Williams and the Younger Brothers Band and Ned LeDoux at the Gering Five Rocks Amphitheater on Saturday October 5th.    21st Century Equipment is underwriting both bands and will donate 100% of the ticket proceeds to the Farmer Strong Disaster Relief Fund to support area producers affected by the canal breach and tunnel collapse.   

In addition to the concert ticket proceeds, area businesses/individuals have graciously donated the following items that will be auctioned off by Lex Madden of Torrington Livestock during the intermission between acts.  100% of the proceeds from this auction will also go into the Farmer Strong Disaster Relief Fund.

Area Pioneer Dealers:  Full (50 Bag) Tote of seed corn (variety/hybrid of the farmers choice)
Simplot/Dekalb: Full (50 Bag) Tote of Dekalb seed corn (variety/hybrid of the farmers choice)
Area Channel Dealers:  Full (50 Bag) Tote of seed corn (variety/hybrid of the farmers choice)
University of Wyoming: Tuition for 1 Year
WyoTech: (2) $12,000 Tuition Scholarships
Eastern Wyoming College:  Tuition for 1 Year
Western Nebraska Community College:  Tuition for 1 Year
WestCo:  4 Nebraska Tickets (Section 107) for 10/26 PLUS 2 nights in Embassy Suites
Wyoming Cowboy Joe Club: Box seat tickets for a Wyoming Cowboys home game later this year
Casey & Tanya Jagers:  4 CSU tickets in section 132 for November 29 game with parking pass
Lex & Jamie Madden:  Colorado Rockies tickets behind home plate for a game to be determined
Dinklage Feeders: 2 halves of fresh beef plus processing
Sandberg Implement:  Honda walk behind mower

“Advance ticket sales are off to a great start” said Owen Palm, CEO of 21st Century Equipment.    Palm went on to say “I’m told the Five Rocks Amphitheater has never sold out.   Wouldn’t it be great to make this benefit concert a first for this great venue.  I’m asking that other ag and non-ag related businesses in the area consider the need and step up and purchase blocks of tickets for their customers and employees.

“The relationships we develop with the Farmers & Ranchers that we depend on runs much deeper than the transaction.   They are our customers, our neighbors, our friends, our partners, and they even feel like family at times”, says Terry Gass, VP of Marketing/District Manager of 21st Century Equipment.   “We go where the Farmers & Ranchers go, financially and emotionally.   We are honored that we can do something positive and give something back to them in their time of need.”

Tickets are $50 for the front reserved seating, $35 for the next level reserved seating, and $25 for general admission.  Tickets are available at,, and    Advertising support for this event has been graciously provided by KNEB, KERM, KGOS, Star Herald, Torrington Telegram, and 21st Century Equipment.

If you would like to contribute to the cause, but cannot make it to the concert, please contact Terry Gass or Regina Narjes.

Terry Gass
(308) 632-4440
[email protected]                                     

Regina Narjes
(308) 254-2511
[email protected]

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